Kombucha
is a fermented tea consisting of bacteria and yeast. It is rich in nutrients
and prebiotics that support digestive health and immunity. The global kombucha
market is growing at a significant rate due to rising awareness about the
health benefits of probiotic drinks among consumers. Kombucha contains acetic
acid, which aids in weight management and glucose regulation. It also has
antioxidants that reduce inflammation and chronic diseases.
The global Kombucha market is estimated to be valued
at US$ 50.3 Mn in 2024 and is expected to exhibit a CAGR of 22% over the
forecast period 2024 to 2030.
Key Takeaways
Key players operating in the Kombucha market are Vinci, Bouygues, Grupo ACS,
Hochtief, Balfour Beatty, Laing O€TMRourke, Bechtel, Kiewit, HOCHTIEF, Skanska.
The rising health consciousness among people is propelling the demand for
probiotic beverages globally.
Kombucha
Market Demand offerings from different brands targeting specific health
needs are boosting market growth. Major companies are undertaking mergers and
acquisitions to expand their global footprint and strengthen their product
portfolios.
Market key trends
The growing vegan and gluten-free trends are positively impacting the kombucha
industry. More product innovations are being introduced in the kombucha
category to cater to these consumer preferences. For example, kombucha drinks
made from plant-based milks with no added sugar are gaining popularity.
Moreover, the on-the-go consumption pattern among millennials has led to the
introduction of single-serve kombucha bottles. Consumers are willing to pay
premium prices for organic and locally sourced kombucha products.
Porter's Analysis
Threat of new entrants: Kombucha is an emerging market with relatively low
barriers to entry for new brands, however establishing widespread distribution
and brand recognition remains challenging for new players.
Bargaining power of buyers: Buyers presently have moderate bargaining power due
to the availability of substitute products in the market. However, rising
awareness of kombucha's health benefits is increasing its popularity.
Bargaining power of suppliers: Suppliers of raw materials such as tea, sugar
and microbial cultures for kombucha have low bargaining power due to the
several alternatives available in the market.
Threat of new substitutes: The threat of new substitutes is moderate as other
fermented and probiotic drinks are increasingly available to consumers.
However, kombucha remains unique for its blend of taste and perceived health
advantages.
Competitive rivalry: The kombucha market remains fragmented with several global
and regional brands vying for consumer traction. Competition is expected to
intensify with growing commercialization of the category.
Geographical Regions
North America presently accounts for the largest share of the global kombucha
market, valued at around XX million in 2024. Rising health consciousness and
disposable incomes in the region have driven the popularity of premium
functional beverages.
The Asia Pacific region is projected to experience the fastest growth during
the forecast period, anticipated to expand at a CAGR of over XX%. Growing
familiarity with Eastern traditions of fermentation as well as a thriving
wellness culture are boosting kombucha consumption across developing countries.
Get more insights on Kombucha
Market
Vaagisha
brings over three years of expertise as a content editor in the market research
domain. Originally a creative writer, she discovered her passion for editing,
combining her flair for writing with a meticulous eye for detail. Her ability
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(LinkedIn: https://www.linkedin.com/in/vaagisha-singh-8080b91)
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