The
anime market comprises anime videos, movies and television shows featuring
animation. Anime content has gained widespread popularity globally owing to its
unique art style and diverse genres catering to different age groups and
interests. Growing internet penetration has made anime easily accessible to
audiences across the world. With younger audiences heavily adopting streaming
platforms, there is a massive demand for subtitled and dubbed anime content on
services like Netflix, Amazon Prime Video and Crunchyroll.
The Global Anime Market is estimated to be valued at
US$ 37.31 Mn in 2024 and is expected to exhibit a CAGR of 7.8% over the
forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Anime market are Aggreko PLC, United Rentals,
Inc., APR Energy, PLC, Caterpillar, Inc., Cummins, Inc., Hertz Equipment Rental
Corporation, Generac Power Systems, and Rental Solutions & Services, LLC.
The rising youth population across regions is a key driver boosting the demand
for anime content. As per statistics, over 60% of anime viewers are below 25
years of age. With increasing disposable incomes and accessibility, more young
audiences are subscribing to streaming platforms to watch their favorite shows.
Anime has found a huge fan following in the western world as well with popular
series like Demon Slayer and Attack on Titan gaining mainstream success. Driven
by subtitles and dubs, more international audiences are exploring Japanese
animations and diversifying the customer base for studio houses and platforms.
Several media giants are investing heavily in producing original English anime
content to further expand globally.
The digitization wave has provided a massive boost to the
Anime
Market Demand. Piracy was a major issue earlier but legal streaming
services have curbed it significantly by offering vast libraries at affordable
prices. Audiences can now easily stream high quality content across devices. This
has boosted viewership and revenues for anime producers and platforms. With
high speed internet proliferation, the global anime market has potential for
further expansion across regions.
Market key trends
One of the key trends in the anime market is the growth of original netflix
anime productions. Seeing the success of acquired library content, Netflix has
substantially increased investments in producing exclusive English language
anime shows and movies. Titles like Cyberpunk: Edgerunners and Arcane have
received widespread acclaim. This is helping Netflix bolster its content
portfolio and attract more subscribers. Such original productions also help
establish brand presence and have repeat viewing potential. As anime viewership
grows multifold, major platforms will continue boosting investments, driving
the industry to newer heights.
Porter’s Analysis
Threat of new entrants: High capital requirements and need for economies of
scale limits new players from entering the anime market.
Bargaining power of buyers: Individual buyers have low bargaining power but
large entertainment companies and streaming platforms hold significant power.
Bargaining power of suppliers: Due to high specialization, suppliers have some
bargaining power over production studios.
Threat of new substitutes: Limited threat as anime is a unique genre with
devoted fan following, but alternatives like Western animated content can pose
competition.
Competitive rivalry: Intense competition exists amongst leading production
houses and streaming platforms to cater to dynamic fan preferences and
introduce new popular franchises.
Geographical Regions
North America remains the largest market for anime globally in terms of value,
primarily driven by countries like the United States. Additionally, Western
culture’s growing influence and widespread popularity of shows have boosted
demand.
Asia Pacific region is poised to witness fastest growth in the anime market
over the forecast period. Emerging countries like India and Southeast Asian nations
are contributing to increased viewership and monetary gains for the industry as
anime gains wider popularity among younger audiences.
Growing accessibility to content across digital platforms combined with engaged
global fandoms will support continued expansion of the anime business worldwide
in value and outreach over the coming years.
Get more insights on Anime Market
Vaagisha
brings over three years of expertise as a content editor in the market research
domain. Originally a creative writer, she discovered her passion for editing,
combining her flair for writing with a meticulous eye for detail. Her ability
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