Ultra Mobile Devices Market to Surpass US$ 125 Billion by 2031 Driven by Rising Demand for Portable Computing Devices

 

Ultra Mobile Devices Market 

Ultra-mobile devices, also known as ultraportable laptops, are highly portable, lightweight devices that are ideal for on-the-go use. They are packed with advanced hardware and processing power to enable seamless multitasking and multi-windowing. The demand for ultra mobile devices is driven by the need for compact and portable computing solutions for personal and professional use, especially among mobile workers, students, and travelers. The thin and feather-light designs along with long battery life and connectivity options make ultra-mobile devices an attractive solution for portable computing needs.

The global ultra mobile devices market size is estimated to be valued at US$ 48.64 billion in 2024 and is expected to exhibit a CAGR of 9.4% over the forecast period from 2024 to 2031.

Key Takeaways

Key players operating in the Ultra Mobile Devices Market Demand are Apple Inc., HTC Corporation, Dell Inc., Sony Corporation, Lenovo, HP Development Company, L.P., Google Inc., Qualcomm Technologies, Inc., Microsoft Corporation, Samsung Electronics Co., Ltd., Intel Corporation, TCL Communication and ASUSTeK Computer Inc. Apple Inc. and Microsoft Corporation capture a major share in the premium segment, while Lenovo and HP enjoy strong positions in the mainstream and value segments. The growing trend of bring-your-own-device and enterprise mobility presents significant opportunities for market players to offer customized solutions and services to business customers. Many players are expanding their geographic presence through established and online retail channels as well as partnerships with e-commerce players to tap the demand from developing regions.

Market drivers and restrain:

Market drivers:

The growth of digital lifestyle and increasing need for affordable computing solutions for personal and professional use among students and working professionals is a key driver for ultra mobile devices market. Rising consumption of online content and growing popularity of e-learning during the pandemic has further boosted the demand. In corporations, the shift to mobility and flexibility is augmenting the adoption of ultra portables that offer seamless connectivity and collaboration capabilities anywhere.

Market restraints:

High cost of premium products limits the mass adoption. Limited processing power and graphics capabilities compared to standard laptops restrict the capability for intensive applications. Availability of inexpensive low-cost tablets further intensifies the competition in the affordable segments. Upgrade cycles are also longer for ultra mobile devices unlike smartphones.


Segment Analysis
The android sub segment dominates the Ultra Mobile Devices Market currently, accounting for around 60% share. This is because android is an open source operating system and allows high customization as per user needs at competitive prices compared to other operating systems like iOS. Many local manufacturers prefer android for its flexibility.

The premium devices sub segment is the fastest growing in the forecast period, expected to expand at over 12% CAGR till 2031. Increased spending power of consumers in developed regions and aspiration for latest technology is driving demand for high end Ultra Mobile Devices from Apple, Samsung and Microsoft. Better specifications and features along with continuing innovation makes premium devices attractive.

Global Analysis
North America holds the largest share currently in the Ultra Mobile Devices Market owing to high smartphone and tablet penetration with over 70% population using such devices in USA and Canada. Asia Pacific region is projected to witness the highest growth during the forecast period with China, India and Southeast Asian countries expected to account for over 40% of worldwide sales by 2031. This can be attributed to rising disposable incomes, increasing digitization and growing young tech savvy population in the region.
On the basis of regulations, Europe has the most stringent norms for device manufacturing as well as emission of radiations from electronics. Manufacturers have to adapt to local compliance for expanding successfully in the region.

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