The global sports betting kiosk market is estimated to
be valued at US$ 2.82 Billion in 2024
and is expected to exhibit a CAGR of
6.7% over the forecast period 2024
to 2031. Sports betting kiosks are self-service kiosk vending machines that
allow bettors to place bets electronically without the need for human
interaction with bookmakers. Cashless betting functionality and ability to place
bets remotely without waiting in long queues are major advantages of sports
betting kiosks driving their demand. The global sports betting market is
growing at a rapid pace owing to the legalization of sports betting in various
markets and the immense popularity of e-sports betting. This rapid expansion of
the sports betting industry worldwide is a major opportunity for the sports
betting kiosk market to grow at the highest pace.
Market
Trends
One of the main
factors influencing innovation in sports betting kiosks is the expanding
acceptance of cryptocurrency and blockchain technology applications in the
betting sector. Prominent kiosk producers are creating betting kiosks with
blockchain integration so that customers can wager with cryptocurrency. The emergence
of multi-lane betting kiosks, which can accommodate numerous users
simultaneously without waiting, is another significant trend that is improving
gambler convenience at retail betting shops and stadiums.
Key Takeaways
Key players operating in the Sports Betting Kiosk Market Growth are International Game Technology PLC, KIOSK Information Systems, Olea
Kiosks, Inc., SG Gaming, JCM Global, Kambi Group PLC., ISI, LTD., NOVOMATIC
Sports Betting Solutions, Olea Kiosks, Inc., SBTech Malta Limited, Captec Ltd.,
Scientific Games Corporation, EasyPay System, Leroy's Sportsbooks, Juro
Trading. The demand for sports betting kiosks is growing significantly owing to
their benefits over traditional betting methods at bookmaker shops and casinos.
Sports betting kiosks offer a cashless and convenient betting experience to
users without the need to wait in long queues. Technological advancements such
as integration of interactive touchscreens, gesture and voice control and other
features are enhancing the user experience of sports betting kiosks.
Market Opportunities
One of the biggest market opportunities for sports betting kiosk manufacturers
is the vast untapped Asian market. Countries like India, China, Philippines
etc. have huge sports fan bases and offer high growth potential for betting
markets. Partnering with Asian betting operators and adapting kiosks to local
preferences will help global kiosk manufacturers tap into new growth avenues.
Growing popularity of mobile sports betting apps also presents an opportunity
to develop hybrid betting kiosk-mobile app solutions integrated with predictive
analytics for a personalized betting experience.
Impact of COVID-19 on Sports Betting
Kiosk Market Growth
The COVID-19 pandemic has significantly impacted the growth of the global
sports betting kiosk market in the short term. With the cancellation and
postponement of major sporting events worldwide, the demand for sports betting
experienced a steep decline during the initial months of the outbreak. This
subsequently impacted the deployment and sales revenue of sports betting kiosks
across venues during this period. However, with the gradual resumption of
sports activities since mid-2020 and lifting of lockdown restrictions in
various countries, investments in sports betting infrastructure including
kiosks have started gaining momentum once more.
Many sports betting operators leveraged this opportunity to focus on digital
platforms and mobile apps to engage with customers. Live betting options on
other virtual sports helped generate some revenue until live sporting events
resumed. Looking ahead, with vaccination drives progressing in many nations and
a return of fans to stadiums, the sports betting kiosk industry is anticipated
to witness strong revival. Continuous technology advancements incorporating
touchless functionalities, cashless payments and enhanced security features
will further aid market recovery and growth prospects in the coming years.
Europe has traditionally been the largest regional market for sports betting
kiosks by value, driven by strong gambling culture and regulations permitting
betting across major countries. Mature markets like the UK and Germany account
for a significant share due to large consumer bases frequently visiting betting
shops and betting terminals located in pubs and clubs. However, with growing
popularity of sports leagues and events, both North America and Asia Pacific
regions are emerging as high potential opportunities for market players.
Countries like the US, Canada, India and China are witnessing higher deployment
of betting kiosks coupled with liberalizing betting laws and regulations.
Meanwhile, Latin America and Middle East & Africa also present lucrative
prospects for market expansion through innovative product offerings catering to
local preferences and regulations.
While Europe continues to lead the sports betting kiosk industry currently,
North America is anticipated to showcase the fastest growth through the
forecast period, supported by legalization of sports betting across multiple
states in the US. Changes in federal regulations coupled with rising popularity
of major leagues like the NFL, NBA, MLB are encouraging investments from
domestic as well as international players. Moreover, high penetration of
smartphones and online connectivity provide a strong base for integrating
advanced cashless and connected functionalities among betting terminals. This
will further augment the regional market in the coming years.
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